Design Process

Joanna Shirin Design Process

Our Studio’s Full-Service Design Process consists of four phases:


Every project begins with a Discovery Session. During this initial consultation, we discuss your design preferences, your lifestyle needs, your goals as well as budget and timeline. You will feel fully assured of our process and know what to expect in terms of scope and fees.


This phase begins with a walk through of the site to evaluate project’s potential and to take detailed notes of existing conditions. We further discover, review and refine all necessary project details and follow up with The Preliminary Design Concept. This presentation includes plans, elevations, furniture, lighting, accessories and selections of all materials as well as conceptual sketches. This is our favorite time to collaborate with you and get a priceless feedback.


Our Final Design is a comprehensive presentation of plans, elevations, free-hand sketches, photos, selections of furniture & accessories as well as samples of all the materials. This is the most inspiring experience ever!


As a final part of our full service project journey is our Purchasing & Execution Phase. This stage always includes our project management & execution services as well as job site meetings and close communication with you and all trade professionals.

…and before you know it, voilà – it’s time for the installation! The most exciting, rewording and memorable time for our clients!

Joanna Shirin's Custom Beaded Console

Pictured above is a hand-beaded console custom designed for a Fifth Avenue Private Triplex Residence – Home Jewelry Studio, made by artist, Luisa Caldwell. Inspired both by Art Deco & Chinese objects d’art, the entire piece is comprised of more then 35,000 beads and took over a year to complete.


As a classically trained artist, Joanna mostly draws by hand, developing concepts by sketching in one of her many Moleskin notebooks, tracing paper and watercolor pads…She can draw on inspiration from everywhere, most frequently: old European architecture, urban living, nature & meditation, travel, art museums & galleries, antiques, and, of course, books and many objects d’art.

Purple Bed

Pictured is a custom daybed inspired by the colorful and exotic interiors of India and the Middle East, fabricated for a Fifth Avenue Private Triplex Residence – Indian Guest Bedroom.

We used a combination of sheered silks & velvets, various kinds of decorative tapes and cords to embellish.

Related: Interior Design Services

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