Design Process

Joanna Shirin Design Process

Our Studio’s full-service design process begins when we receive and review our client’s comprehensive survey and Joanna first meets with the client during the initial consultation, in depths discussing their design preferences, lifestyle needs and taking detailed notes. Lots of notes!

We follow up with the first presentation of the preliminary design concept. This is our favorite time to collaborate with client and get a priceless feedback.

Once everything is discussed and agreed upon, our final presentation  with it’s kaleidoscope of plans, elevations, free-hand sketches, drawings, photos and unique samples of the materials takes place. This is the most colorful and inspiring experience ever!

As a final part of this design journey the purchasing and fabrication phase of the project goes into effect. This stage always includes our full project management & execution services, job site meetings and close communication with trade professionals.

     …and before you know it, voilà – it’s time for the installation! The most exiting, rewording and memorable time for our clients!

Joanna Shirin's Custom Beaded Console

Pictured above is a hand-beaded console custom designed for a Fifth Avenue Private Triplex Residence – Home Jewelry Studio, made by artist, Luisa Caldwell. Inspired both by Art Deco & Chinese objects d’art, the entire piece is comprised of more then 35,000 beads and took over a year to complete.


As a classically trained artist, Joanna mostly draws by hand, developing concepts by sketching in one of her many Moleskin notebooks, tracing paper and watercolor pads…She can draw on inspiration from everywhere, most frequently: old European architecture, urban living, nature & meditation, travel, art museums & galleries, antiques, and, of course, books and many objects d’art.

Purple Bed

Pictured is a custom daybed inspired by the colorful and exotic interiors of India and the Middle East, fabricated for a Fifth Avenue Private Triplex Residence – Indian Guest Bedroom.

We used a combination of sheered silks & velvets, various kinds of decorative tapes and cords to embellish.

Related: Interior Design Services

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